Augmented Reality

  • Impress potential customers by embracing the latest Augmented Reality technology to make almost anything you can imagine come to life.
  • Make your brochure interactive and showcase Master Plans, 3D Floor Plans, or any other features of your project that you’d like to highlight.
  • Take marketing and advertising to the next level with Augmented Reality solutions that will captivate your audience.

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Augmented reality is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. Augmented reality as a result, the technology functions by enhancing one’s current perception of reality.

By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

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